Fractional CDO · Any VRMS

Your VRMS runs your bookings. I orchestrate everything else.

Avantio, Guesty, Hostaway, Smoobu… your software does its job. I connect, automate and steer everything around it — so your vacation-rental agency performs, without hiring a tech team.

15+ yrs senior CDO 50+ clients served Caribbean · Europe · US
VRMS your bookings

Automation · API · CRM · Activities · Ads · Dashboards · Intel

The real problem

Your VRMS only does half the job.

It runs the calendar, the bookings, the invoicing. That's it. Everything that truly moves the needle lives elsewhere — and no one on your team has the time or the skills to own it.

// 01

Your data is scattered

VRMS, Google, Meta, accounting, reviews… no consolidated view to decide fast and right.

// 02

Your software's new features sit idle

Two years of updates and features never switched on, for lack of a trained in-house resource.

// 03

Your ad spend flies blind

No way to tie a booking back to the campaign that actually produced it. Budget goes to guesswork.

// 04

Vendor support stops at "how"

It fixes the tool, and that's fine. But no one owns the "what next" — the business outcome.

What I do

Seven workstreams, one goal: make your agency perform.

01 · AUTOMATION

Automation beyond your VRMS

Messages, follow-ups, tasks, cleaning, check-in… I automate the processes your software doesn't cover.

02 · API

APIs & integrations

I make your VRMS talk to your other tools. No more double entry, no more data silos.

03 · CRM

Client consolidation & CRM

One unified client profile across every channel — to retain, segment and resell.

04 · ACTIVITIES

Activities & experiences

Tours, transfers, services… I integrate what your VRMS can't, to grow average basket.

05 · ADS

Attribution & conversions

GA4, Google Ads, Meta, server-side tracking: every ad dollar tied to a real booking.

06 · DASHBOARDS

Unified dashboards

VRMS + ads + accounting + reviews in one decision dashboard, always up to date.

07 · INTEL

Competitive intelligence

Competitors' pricing, availability and positioning tracked continuously.powered by TarifSpy

Something off-script?

If it touches your digital ecosystem, let's talk.

Book a call

Proof

From zero to a luxury short-let benchmark in the Caribbean.

Ibaia Immobilier trusted me to launch its short-term rental business on Avantio back in 2023. Automations, integrations, steering: today the operation runs — and scales.

ibaia-immobilier.com →

150
properties managed
6 figures
short-let revenue · 2026
2023
partnered since launch

Where to start

The VRMS+ audit: your starting point.

An independent audit of your setup, your procedures and your digital ecosystem — accounting for your VRMS's new features from the last 24 months. Delivered with a prioritized roadmap.

01

Discovery

30-min video call, free. We clarify your context, your stakes and your numbers.

02

Audit

I review setup, procedures, data, integrations and untapped features. Fully independent.

03

Roadmap

A scored report and a prioritized action plan: quick wins first, structural work next.

04

Execution

Optional: I run the delivery as a fractional CDO. You keep control, I own the outcome.

Book my discovery call — free The audit is a paid engagement. The 30-min discovery call is not.
Jean Christophe Hutin, senior fractional CDO
Jean Christophe Hutin · Senior CDO · Guadeloupe (971)

Why Les4H

"I don't step in to fill a seat. I step in to solve a problem."— Jean Christophe Hutin

HutinThe expert behind the brand
HorizonLong-term strategic vision
HybridFreelance flexibility, multi-offer
High performanceMeasurable, concrete results

Based in Guadeloupe (971). The right time zone to work with Europe in the morning and the Americas in the afternoon — with real, on-the-ground knowledge of Caribbean, North and South American markets.

I don't replace your vendor's support — it does its job well. I work around it: where the tool stops and the business begins.

Let's talk

Book 30 minutes. Free, no strings attached.

A conversation to understand your agency and see if I can help. Built for agencies with 50 to 300 properties.

Pick a time slot

Online calendar — you book, I confirm.

See availability
Number of propertiesYour websiteTeam size

Or leave me a message

I'll get back to you quickly.

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